CALIFORNIA - Facebook Ads, which is known as 'sponsored stories' have started to appear on the user's news feed, so that these services can be a commercial activity.
Quoted from the Telegraph, Friday (13/01/2012), users can now view the ad, which appeared in the form of 'stories' or post about a product on the news feed. Marketers can create ads ads only appear on the news feed, if the user has clicked 'like' in her yard.
Previously, 'sponsored stories' Facebook has upset some users. As a result, Facebook is facing a lawsuit by a group of users who do not like their profiles used in advertising.
As a follow up of these cases, in Sans Francisco federal court has allowed a group of Facebook users, to continue the lawsuit. They accuse the social networking utilizing their preferences on the site, for commercial gain without permission.
Meanwhile, Facebook introduced the news feed ad insertion gradually is also an effort to avoid a reaction to the user. The reaction is typically arise when users of social networking is introducing a new feature, which involves a commercial site.
A spokesman for Facebook said, "We have started slowly bring it (sponsored stories) in the News Feed. Sponsored stories this respect user's privacy settings and people will only see it when it was linked to a page. "
