CALIFORNIA - The head of design software Windows Phone (WP) Microsft acknowledges that the company redesigned the platform of its mobile operating system, in response to the iPhone. According to him, made phone Apple has managed to make major changes in the industry.
Joe Belfiore, one of the engineers who bring a new team WP when it was first formed, made the remarks in an interview with The New York Times. "Apple created major changes in the industry, with a unique and very attractive to consumers. We wanted to respond with something that is competitive, but different," said Joe, as reported by Apple Insider, Sunday (08/01/2012).
According to the report, after the iPhone exploded in the market, Microsoft executives know that their software, as it has been designed not to compete. Then, in December 2008, head of mobile engineering held a meeting to decide the fate of Windows Phone, which eventually decided to start over from scratch.
At the end of the first review of the WP platform received widespread praise for its unique interface when it is present in the fall of 2010. Unfortunately, sales of the device WP failed to have significant momentum.
Myerson, who succeeded as head Andy Lees acknowledged the failure of the division of tax payers because of time lost. He says, "Entering the market with slower with this experience, creating some special challenge for us. I think if we were there before it will be different."
Earlier this year, it seems that the mobile OS will have a second chance when the WP-based Nokia mobile phone market presence in the United States (U.S.). The two companies will reportedly reveal the Nokia Ace flagship smartphone, at the Consumer Electronic Show (CES) next week.
Rumors circulating say, this phone will get $ 100 million marketing push from Microsoft, AT & T and Nokia. Even so, AT & T executives believe that tax payers would see a lot of challenges coming from its competitors